San Francisco

Hi. I'm Evanne.

I'm a strategist living in New York City. If we ever travel together I'll use the rain as an excuse to spend all day in museums, and I'll probably force you to try scuba diving.

Check out some of my work.


Retail Rebrand

Brand strategy, positioning, messaging

Product Launch

Product strategy, visual identity, comms planning, brand experience

Product Innovation

Coming Soon

AKQA Future Lions Shortlist

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Creative Brief

Cultural research, creative strategy

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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

This is a great space to write long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.


I'm traveling

After college I worked in public affairs at a Smithsonian museum where I got to explore art and meet influential people like Maya Angelou, Ruth Bader Ginsburg and Katy Perry. While there, I started a clothing company that bombed within months. A travel blog rose from the ashes and took me on a year long journey through Southeast Asia. I’ve now lived on 3 continents, in 8 cities and traveled to 30 countries. The only food I’ve refused to try along the way was a skewered scorpion on Khao San Road.


I moved back to the United States to help open a luxury bed & breakfast in rural Virginia, realized my favorite part about all those jobs was branding, and made my way to the Brandcenter. 

My adventures have cultivated my empathetic approach to strategy. I like tackling problems to help make people’s lives easier or more enjoyable, whether that’s encouraging them to approach the deli counter for the first time or streamlining hospital processes to lessen medication errors. 

When I'm not working...

Tonerre, France


Evanne Allen  |  |  704-770-1030